How do I... - Thursday 02 November 2017

Finding market and brand shares with MarketLine

Finding market and brand shares in a given country or region is essential when you're working on a sector.
Marketline Advantage provides a quick and easy access to that kind of data in its Consumer Data Analytics database.

Here's how you can find shares:

• On MarketLine's homepage, click on "Databases" then "Industry", and "Consumer Data Analytics":

 

• Both vertical and horizontal menus list the same informations where you can find volume and value data by country or category. CDA estimates value and volume growth data for the next few years.

 

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How do I... - Monday 09 October 2017

An information research

During you studying years you can be brought to write various types of work: syntheses, case studies and later professional theses or dissertations. It requires documents researches and proper studies according to the work to be done.

 

 

To help you, we propose a practical case of document research with a concrete subject : Corporate social responsibility in India.

 

 

 

 

 

Type of information to find

From your subject, you have to define specifically the type of information you are searching. For this, ask yourself the good questions: What are we talking about? Who is involved? Where? When?
For the following practical case, you need informations about:

• Global corporate social responsibility informations
• Datas about India
• Both subjects informations

If you have to write dissertations or theses, answering those few questions: What? Who? Where? When? How? Why? will help you consider all the dimensions of your topic.

From here you have to make a right assessment of the time and volume of work needed. For example, if you have to write a few pages synthesis work, don’t...

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How do I... - Wednesday 19 April 2017

The bibliographic search for professional thesis or dissertation

To be efficient, bibliographic search for the professional thesis or dissertation must be undertaken in a methodical way. A good knowledge of the Learning Center resources is also necessary.

 

Indeed you have to realize a “review of literature”, that is a state-of-the-art on what has been written on a given subject. To do so, knowing key resources which give access to academic or professional articles will be very helpful!

But one thing at a time. You begin your search: what are the key steps to follow without getting lost in the process?

 

1. Limit the subject of your dissertation

From your beginning topic, you have to define a research problem. Answering those few questions: What? Who? Where? When? How? Why? will help you consider all the dimensions of your topic.A partir de votre thème de départ, il s’agit de cerner précisément votre problématique, en lien avec votre directeur de thèse/mémoire.

2. Define appropriate keywords

Think of the different terms that you can use to...

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