New case study by Véronique Buisson

Véronique Buisson, Teaching Associate Professor at the Finance Department, has published a new case study:

Sakura : a Finance Fragrance with a Drop of Marketing

This case study addresses the financial situation of Sakura, a listed mid-market company specializing in high-end fragrances. The financial statements are given for 3 years only. The reference period includes the termination of the licence with Burberry.

As a game and in order to make reference to the world of fragrances, the case study provides:

• a pot-pourri of blends (financial notions and ratios), 
• the key fragrances (the fours pillars of financial analysis),
• the notes of the olfactory pyramid.

Optional work: in order to complement the financial approach, the students can also work out a short marketing strategy through:

• the company's SWOT, 
• key success factors,
• effects and follow-on of termination of licence with Burberry,
• and core business of Sakura.

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