New case study published by Prof. Ashok Som

Prof. Ashok Som, Head of Management Department at ESSEC, published a new case study this month.

RealReal & The Circular Economy

With the advent of e-Commerce, the market of online luxury resale has been a force to reckon with. It brings to the table a new paradigm for the industry. The RealReal, went public in June 2019 and its revenue increased 51% year over year, was somewhat the proof of concept that it as a win-win situation for brands and for customers on the two sides of the product life cycle - the buyer of the luxury good who can become the seller in the future.